2024 Volkswagen Atlas


The flagship 7-passenger Atlas SUV from Volkswagen has gotten a full redesign for 2024, bringing a fresh face, an all-new 2.0-liter Turbo motor, and compelling technology to give customers more of what was already great about the Atlas. Volkswagen is also bringing the Rugged Atlas Peak EditionTM to the SE w/ Technology and SEL trim levels, which will give special exterior and interior features and design.

New, standard LED headlights and taillights not only add to the overall design but make sure that every trim offering features the same amount of safe lighting, enhancing the overall driving experience.

With an MSRP of $37,725, the all-new VW Atlas is able to appeal to anyone looking for an attractive and well designed SUV




All-new on the 2024 Atlas is a 2.0-liter Turbocharged 4-Cylinder called the Evo4 that produces 269 horsepower and 273 lb-ft of torque with 87 octane fuel. This is an increase of 34 horsepower and 15 lb-ft of torque over the previous 4-cylinder engine that powered the 2023 and previous Atlas models. More still, this is similar power and torque with broader performance from 1600 up to 4500 rpm than the previous V6. The Evo4 is mated to an 8-speed automatic transmission.

Start/Stop technology helps the Atlas achieve better fuel economy by not allowing the vehicle to idle when stopped. Releasing the brake pedal automatically disengages start/stop with immediacy.

Base trim SE models have the ability to tow up to 2,000 lbs, and SE w/ Technology and up come with a standard trailer hitch and the ability to tow 5,000 lbs with a braked trailer.

Volkswagen’s tried and true 4Motion® All-wheel drive system has been upgraded to feature Active Control that automatically activates before wheelspin happens during various types of driving conditions.

Drive Mode Select is standard on all Atlas trim levels and allows the driver to switch between Eco, Comfort, Sport, Custom, and Snow, for both Front and All-wheel drive models, with 4Motion® optioned vehicles adding an Offroad mode.

EPA fuel mileage estimates are 20 mpg city and 27 mpg highway, respectively. 4Motion® SE and SE w/ Technology trim levels will achieve up to 19 mpg city and 26 mpg highway. SEL and SEL Premium R-Line trims can get 19 mpg city and 25 highway, with Atlas Peak Edition models losing just one mpg for each cycle.

The 2024 Atlas is the largest vehicle in the Volkswagen lineup, coming in at 200.7 inches long, 78.3 inches wide, and 70.4 inches tall, with an impressively low 0.33 drag coefficient.

All Atlas models have 6.3 inches of ground clearance, and 20.8 degrees of front departure angle for both front and all-wheel drive models, as well as 21.3 degrees of rear departure angle for front-wheel drive trims, and 21.1 degrees of rear departure angle for 4Motion® equipped Atlas models.

The wide chrome front grille enhances exterior styling, which features four bars and standard Adaptive Front-lighting System (AFS). SEL Premium R-Line models have a gloss black grille.

The new LED headlights are 900 lumens and come standard with AFS, automatic headlamps, and rain-sensing windshield wipers on all Atlas trim levels. The headlights also feature daytime running lamps that are standard on all but base trims.

Optioning the Atlas Peak EditionTM gives the vehicle a more rugged front fascia style and silver underbody cladding. A blacked-out grille with two chrome strips differentiates this model from others. Gloss black badging can be seen on both front quarter panels, along with the orange and chrome logo of the Peak Edition. Black and silver side sills, black mirror caps, window trim, rear Atlas badge, and roof rails round out the special style treatments. Non-Peak Edition Atlases feature the rear logo in silver.

Regardless of the trim level you purchase, all come standard with roof rails. On SE, SE w/ Technology, and Peak Edition trims, they are black, while on SEL and above models feature them in silver.

SE w/ Technology and higher trim levels offer Easy Open and Close functions by using your foot to swipe underneath the rear bumper. This works with the KESSY® keyless access system.

All trim levels come with newly designed wheels, with 18-inch rims on 245/60 all-season tires standard, 255/50 all-season tires wrapped in 20-inch wheels on SE w/ Technology and SEL, and 21-inch wheels on 265/45 all-season tires on SEL Premium R-Line models. Peak Edition trim gets 255/60 all-terrain tires with 18-inch wheels.

The 2024 Volkswagen Atlas can be optioned with a wide array of exterior colors, including Pure White, Opal White Pearl, Silver Mist, Platinum Grey, Deep Black Pearl, and Aurora Red Chroma. Special to the Peak Edition, you can choose Pure Grey and Avocado Green.

With a fresh and functional interior design, it is all Volkswagen. Ambient lighting with 30 different color choices, as well as a backlit dash. With three rows of seats and occupancy of up to 7 people, the Atlas has loads of space for nearly any size family.

Behind the third row, the Atlas features 20.6 cu.ft. of space, and with the third row folded, cargo capacity increases to 55.5 cu.ft. Folding the second and third rows allows for up to 96.6 cu.ft. of cargo space. The total interior volume is 154 cu.ft.

Standard heated and ventilated leatherette front seats with a 10-way adjustable driver’s seat and height adjustable passenger seat make for a very comfortable cruising situation. SEL and up models add driver’s seat memory function, 8-way adjustable passenger seat, and leather seating surfaces, as well as heated outboard seats for second-row passengers. SEL Premium R-Line trim receives quilted leather seats with diamond pattern.

All rows come with an assortment of 12V and 6 USB-C ports, and auxiliary jacks are standard, along with cup and bottle holders, storage nets, and cargo containers.

The Volkswagen Atlas has always come with good technology for all passengers, and the all-new 2024 model is no different. With a standard 6 USB-C ports (8 available in total) that offer up to 45W of fast charging, wireless charging, wireless Apple CarPlay and Android Auto, and a 12-inch floating touchscreen infotainment display, you will struggle to find a better cockpit experience for all passengers and their devices.

The fully digital instrument cluster, called the Volkswagen Digital Cockpit system, receives a 10.25-inch customizable display with up to 4 different views, and is now standard across the entire Atlas range, regardless of trim level. Models that are optioned with navigation can show a full map display on the gauge cluster and on the 12-inch infotainment screen simultaneously.

The standard sound system features up to 6 speakers, while the SEL Premium R-Line trim level comes with a 400-watt, 12-channel amplifier, 12-speaker Harmon-Kardon® Premium Audio System. This immersive sound system was designed and engineered to have live concert-like sound quality.

Volkswagen Car-Net® first debuted in 2014, and on the 2024 Atlas, it can provide Remote Access, Safe & Secure, and Hotspot. With a properly equipped infotainment system, your Atlas can become a mobile hotspot with a corresponding data plan. If your Atlas features optional navigation, Car-Net can also help you find parking off-street parking by using an app called ParkopediaTM. By using the app on your phone, you can find parking lot addresses, pricing, and hours, and then you can send the information directly to your navigation system from your phone to be taken there.

VW Car-Net skills for Amazon AlexaTM can also use your active Amazon account to allow you to use an Alexa-enabled device to communicate with your Atlas and give it commands, such as, “Alexa, ask Car-Net to honk my horn.” [honk-honk]

Car-Net Safe & Secure is available at no additional cost to the owner for five years for model year 2024 vehicles, all you need to do is activate it, and upon doing so, the free 5-year plan includes Emergency Assistance, Information Assistance, Automatic Crash Notification, Anti-Theft Alert (requires the myVW app), and Stolen Vehicle Location Assistance.

IQ.DRIVE® is standard on all trims for model year 2024. The system utilizes front and rear radar, a front camera, and several ultrasound sensors to enable features such as:

  • Travel Assist (semi-automated driving assistance)
  • Front Assist (Forward Collision Warning and Automatic
  • Emergency Braking with Pedestrian Monitoring)
  • Active Side Assist (Blind Spot Monitor)
  • Rear Traffic Alert
  • Adaptive Cruise Control (ACC) Stop and Go
  • Lane Assist (Lane Keeping System)
  • Emergency Assist (semi-automated vehicle assistance in a medical emergency)

Also standard is Volkswagen’s Intelligent Crash Response System which in the event of a collision, shuts off the fuel pump, unlocks the doors, and switches on the hazard lights.

2024 Volkswagen Atlas Exterior Colors

  • 2024 vw atlas opal white full view web

    Opal White

  • 2024 vw atlas silver mist metallic full view web

    Silver Mist Metallic

  • 2024 vw atlas platinum gray metallic full view web

    Platinum Gray Metallic

  • 2024 vw atlas deep black pearl full view web

    Black Pearl

  • 2024 vw atlas aurora red metallic full view web

    Aurora Red Metallic

2024 Volkswagen Atlas Gallery

Trim Levels

The 2024 Atlas will be available in four basic different trim levels with Peak Edition versions of both the SE with Technology and SEL.


Starting MSRP FWD: $37,725 AWD: $39,625
SE Features:

  • 18-inch machined wheels
  • Climatronic® three-zone climate control
  • Digital Cockpit Pro
  • 12-inch center display
  • Exit Warning System
  • 45w fast charging USB- ports including 3rd row

SE with Technology

Starting MSRP: FWD: $41,665 AWD: $43,565
Features added to or replacing SE:

  • 20-inch machined wheels
  • Front grille with integrated lightbar
  • Illuminated front and rear Volkswagen logos
  • Remote start
  • Park Distance Control, front & rear
  • Power liftgate w/Easy Open
  • 5,000-lb. trailer hitch
  • Available captain’s chairs

Peak Edition SE w/ Technology

Starting MSRP AWD: $46,555

  • 18-inch black alloy wheels with 255/60 all-terrain tires
  • Silver front fascia and underbody cladding
  • Black exterior trim
  • Interior with gray accents and orange contrast stitching
  • Panoramic sunroof
  • 30-color ambient lighting
  • Stainless steel pedal caps


Starting MSRP AWD: $48,445
Features added to or replacing SE with Technology:

  • Leather seating surfaces
  • On-board navigation
  • Memory function for driver’s seat and exterior mirrors
  • 8-way power passenger seat
  • Heated second-row seats
  • Panoramic sunroof
  • Dynamic Road Sign Display
  • Head up display
  • 30-color adjustable Interior Ambient lighting
  • Predictive Adaptive Cruise Control.

Peak Edition SEL

Starting MSRP AWD: $50,435
Features added to or replacing SEL:

  • 18-inch black alloy wheels with 255/60 all-terrain tires
  • Silver front fascia and underbody cladding
  • Black exterior trim
  • Interior with gray accents and orange contrast stitching
  • Leatherette seating
  • Stainless steel pedal caps

SEL Premium R-Line

Starting MSRP AWD: $52,455
Features added to or replacing SEL:

  • 21-inch machined wheels
  • R-Line exterior styling
  • Power folding mirrors
  • Area View (360-degree view camera system)
  • Stainless steel pedal cluster and footrests
  • Harman Kardon® premium audio system w/ center speaker & subwoofer
  • Wireless charging

At Volkswagen of Duluth, we are committed to providing the highest quality sales and service to our customers. We have over 100 new and used cars, SUVs, crossovers, and trucks to choose from. Our fantastic sales team will work with you to find you the right car at the best possible price. And our dedicated service department will work to ensure your car stays in the best condition possible. We look forward to working with you soon.


Current Volkswagen Atlas Inventory

Questions? Need More Information?


Contact Us

We would love to hear from you! Please fill out this form and we will get in touch with you shortly.
  • This field is for validation purposes and should be left unchanged.

Get Directions

4735 Loberg Ave, Hermantown, MN, 55811
Volkswagen of Duluth 46.81556147733204, -92.17930727849485.