Volkswagen Partners with U.S. Women’s National Soccer Team

June 27th, 2023 by

Volkswagen of Duluth is proud that Volkswagen, in partnership with the U.S. Soccer Women’s National Team (USWNT), has developed and launched the #WeBelieve campaign. The project gathers personal messages from the fans showing support for the players and will display them publicly in various locations worldwide where the national team will be playing. This is part of a multi-year partnership with the U.S. Soccer Federation and Volkswagen starting last year that has Volkswagen as the presenting partner of U.S. Soccer, including both its Men’s and Women’s National Teams, Youth National Teams and Extended National Teams.

Fan Messages of Support Will Greet the Team Around the World

The #WeBelieve campaign starts by enabling fans to submit their messages of support, thanks, and encouragement for the USWNT, The fan messages will be displayed in various USWNT locations that host the team’s international competition this summer beginning with the team’s lead-off match against Wales, presented by Visa, on July 9 in San Jose, Calif. Messages will be displayed in the player tunnel as well as other prominent areas throughout the venue including on video board extensions and environmental signage at Fan HQ.

“Volkswagen is excited to be part of the #WeBelieve campaign as the country unites behind the U.S. Women’s National Team on the world’s biggest stage,” said Rachael Zaluzec, Senior Vice President, Marketing and Customer Experience. “We hope these fan messages inspire the players as much as the team inspires our country, and we can’t wait to see them take the field in Australia and New Zealand.”

The message will continue to be displayed in locations where the team will be present as it begins its journey halfway around the world to New Zealand and Australia. Messages can be submitted online at, through the official U.S. Soccer App or via social media using the hashtag #WeBelieve.

“The fans are very much a part of what we do, and whether we are at home or playing in stadiums far away, I’ve always been impressed by the support the team receives,” said U.S. head coach Vlatko Andonovski. “We appreciate anyone taking the time to send a personal message. It means a lot as these players get ready for their journey.”

Fan messages will also display across the USWNT’s digital channels during its matches against Vietnam (July 21, 8 p.m. CDT), the Netherlands (July 26, 8 p.m. CDT), and Portugal (Aug. 1, 2 a.m. CDT), showing continued support as the USWNT competes for its fifth major international title. In addition to the launch of #WeBelieve, fans can purchase the new 2023 USWNT Volkswagen pre-match top in the U.S. Soccer Store.

While no one at Volkswagen of Duluth expects anyone to purchase a new Volkswagen solely due to their support of the US Women’s National Soccer Team, we appreciate that our fine products’ supplier supports a team for which we can all be proud.  

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